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Alchemy is an open source CMS engine written in Rails
Many CMS often work a certain way
Most content management systems store content of a page in a body column in the pages table. This is easy to develop and the user manages the content inside one large WYSIWYG editor. Formatting, image placement, styling and positioning of the content is in the hand of the author.
We think this is not ideal for the modern web
The content manager mustn‘t be able to change anything but the content and some basic text formatting. The content manager shouldn‘t care about headline formatting, image positioning or resizing. The developer should take care of this!
Alchemy is different!
We split the page into logical parts like headlines, paragraphs, images, etc. The only thing we store in the database is text, ids of images and richtext content. Nothing else. No markup (besides basic text formatting inside the richtext elements), no styling, no layout. Pure content!
This gives the webdeveloper the power and flexibility to implement any kind of layout with the insurance that the content manager is not able to break up the layout.